SERVICE OVERVIEW
Service overview
Content should reflect the market and context in which it is used. We begin with audience questions, organise company and product information, and coordinate messaging across channels and website pages.
Scope of work
01
Brand messaging
Define core products, tone of voice and key messages.
02
Marketing content
Plan image and copy concepts, advertising messages and short-video script directions.
03
Website copy
Organise company information, service descriptions and enquiry content.
04
Adaptation and reviews
Refine content for platforms and markets, informed by actual feedback.
What to prepare
- Company information, visual identity and product materials.
- Target markets, priority audiences and the intended brand impression.
- Existing content and reference directions, where available.
Copy quantities, design formats, languages, asset usage and revision arrangements are agreed before work begins.